Off-page SEO
Your own website isn’t the only place for SEO marketing—you have to take more steps on other websites to boost up your rankings on search engines as well.
Off-page SEO primarily helps you to build backlinks that increase your domain authority. That is, links on other websites that point to your own site.
Backlinks
Search algorithm was developed by Google and was later used by webmasters to judge a website quality about backlinks and search engine optimization (SEO) is known as PageRank. This ranking system is the original method that Google determined its search engine results, and it’s an important part of SEO marketing strategy.
A backlink is a link that created when you put another websites link into your own website and similarly, another website put your website lik to their page, means one website linked to another. Backlinks are also called “inbound links”, or “links”, or “incoming links.” Backlinks are important to people who are moving around the internet and for
Search Engine Optimization (SEO).
By backlinking, your site will increase your topic authority and ranking ability. Google algorithm track your site more quickly if quality backlinks are into another site, and it’s more reputable to search engines that Google bots can interpret your site easily. High-quality websites will naturally be linked and shared.
Domain authority
As you create quality content, build more links, and grow your traffic, your website will increase its domain authority as the Google bots crawl.